The idea to start Detours was first envisioned in 2020, when the whole tourism industry suffered tremendously due to the pandemic.
Diana – the founder – who has been working in the travel sector for over a decade realized that Covid is a clear signal that we must change the way we design and operate tourism businesses.
A detour means a deviation, and our tours therefore deviate from the traditional model of sightseeing.
We believe that we have a responsibility towards the local communities and places we visit. Thus, we commit to offer experiences that leave a positive impact in our city. Our focus is thereby shifted from creating a growth in profits to creating a growth in value.
Our vision is to use tourism as a force for good.
We start in Zürich, and we hope to inspire further change.
We look at our city and ask:
Each detour is designed with these questions in mind.